SearchCap: Google Store Data, AdWords Shopping Ads & Semantic Search

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • 3 Google Patents You Need To Know About In 2016
     

    Nov 25, 2015 by Pratik Dholakiya

    Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your clients.

  • How Trust & Unique Identification Impact Semantic Search
     

    Nov 25, 2015 by Barbara Starr

    Is your content trustworthy, and does that matter? Columnist Barbara Starr explores how Google might be using trust as a signal when displaying search results.

  • AdWords Shopping Ads Enhancements: A Roundup
     

    Nov 25, 2015 by Frederick Vallaeys

    Columnist Frederick Vallaeys notes that AdWords has released many new features for Shopping Ads recently. Are you taking advantage of them?

  • From Search To Store: Google Shows You Ads And Keywords Driving Offline Visits
     

    Nov 24, 2015 by Greg Sterling

    Google released data earlier today on foot traffic patterns during the holiday shopping season. The data were collected from anonymous mobile users with location history enabled. These capabilities are part of Google’s broader Estimated Total Conversions effort to connect digital advertising with store visits. It matters because local commerce is more than 10X larger than […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Searching

SEO

SEM / Paid Search

Search Marketing

The post SearchCap: Google Store Data, AdWords Shopping Ads & Semantic Search appeared first on Search Engine Land.

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