Google is making it easier for people to discover and view content that lives exclusively within apps, without even having to have the apps installed in some cases. The search giant admits it has made strides when it comes to app indexing, boasting 100 billion deep links into apps in Google’s index. However, there’s still a lot of great content within apps that doesn’t get surfaced in search because it exists only within the app itself. Google says it is now able to index and surface content that lives nowhere else but within an app — or at least “some” […]
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